We shape perception, feelings, thoughts, and behavior in your favor with branding and identity. We work with you to develop your brand, identity and logo making memorable experiences for your customers.
First, we work with you on your brand. Your brand is how your customers perceive you. It’s your reputation. Your values, your products, your marketing, your customer service.
It's your customer's first interaction on your website, how they are talked to over the phone and the service they receive on a work order. And yes, it’s your logo and website and business cards.
Everything people encounter when they interact with your company adds to their perception of you: your brand.
Second, we work on your logo. Of all the visual parts that make up your identity, your logo is the strongest. It doesn’t have to tell the world everything you do, it’s a quick tag or identifier. But it works as a stand-in for everything your company stands for. It has personality, identity and a feeling that sets the first impression for your customer.
We then work on your identity, a subset of a brand. The key word is identity. The tangible elements you can see when a company communicates with you make up its identity:
Work orders, letterhead, business cards, envelopes, websites, email signature, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging