Have you chosen a niche and the products you want to promote as a small business owner? Evaluated the competition? Have you also picked keywords that you’ll target in your online marketing efforts?
Selling services and products online is no walk in the park. Whether you chose to start a full-fledged online store, provide in-person services like plumbing or manage a store front, generating online leads consistently is crucial. The optimism and reassurance of consistent leads brings can determine and guide your future experiences.
In this post, I am going to answer the most pressing question every business owner struggles with after getting in the game. How to get more customers. I've outlined some techniques below to increase your online leads that are tried and tested.
Write Content That Wont Bore Your Readers
When it comes to attracting customers, the power of high-quality and compelling content cannot be emphasized enough. But writing compelling content that catches the attention of your readers and at the same time provides value can be really challenging.
How you turn a description of a boring product like kitchen utensils or cleaning equipment into something entertaining as well as informative, will determine if the readers read the entire blog and take your advice or just skip to another article on Goggle.
I suggest that while brainstorming creative ideas for your blog, you thoroughly analyze the review section of Amazon, other niche related forums and your competitors.
This will let you know your target consumers pain points and you can customize your article around providing a solution to the same. Adding your own experiences using the products can also lend your blog a personal touch and enhance your credibility.
Start of simple, say to yourself, that you will write a blog post once a week and it will be live every Monday. After one year, that is 52 posts! That's a lot.
If you don't have the time to write a blog, you can try upwork, they have a large network of blog writers you can try.
If you are looking for inspiration on what to write, try Feedly or Alltop.
Create a Sales Funnel
You think creating attractive content that will make the readers click on your marketing will help you drive sales and let the money come rolling in? Not quite...
Unquestionably, engaging and informative content is the key to effective marketing, but you're a one man/women show.
Once you attract visitors to your blog, you will need to find a way to convert them into sales. You need to create an effective digital sales funnel to convert a visitor into a buyer. The following are the steps to create a perfect sales funnels:
Build awareness:First, you need visitors to your website, application or app. You need visitors! Go through all common sources of traffic and make sure you have a strategy from that source to get those people to your website (i.e. SEO for Google, Facebook page, Instagram).
Generate Leads: 98% or more of all visitors to your website will not buy from you. You are just not that sexy to them at first. Therefore, you need to give them a carrot. Anything to find out who that individual is so the best piece to get is an email address.
Convert:The only way you are going to start converting visitors to customers is trust. Visitors will need to start to trust you. How credible is it what you sell? Do you have ratings, testimonials, clear messaging on your website? Make sure you have a clear path to convert your visitor.
Engage: Start a conversation with your customer or potential customers. You need to build trust and that happens over time. What works well, are behind the scenes. What are you doing day-to-day to get their business.
Re-engage: Once you have a customer and they trust you. Don't throw that away. Re-engage with your customer to keep their loyalty.
Work on SEO
SEO is the key to getting found by the potential buyers and an indispensable step to increase online sales. Even if you have an arresting blog design, populated by the engaging content visitors won’t drop by unless the search engines are able to index your blog.
This will be an ongoing process as with every blog you create you will first need to find the best keywords according to the competition and search volume and then integrate the same in your content naturally.
Participate in your community
You need to be where your target audience is. Participating in your niche specific forums can help you reach out to some potential buyers. You can join discussions; answer the questions asked by the people at the forums and give advice.
This will not only bring a customer or two back to your site but will also help you get your name out there. Make sure all your answers are professional and you are not hard selling anything.
Use Social Media
Social media can help you build a powerful online reputation and connect with millions of potential buyer. Network on the popular social media platforms where your target audience is and spark conversations. Platforms like Pinterest and Instagram are all the rage these days.
You can use these platforms to inspire readers by creating visual infographics that summarize your product reviews. If you can build and execute an effective social media strategy, it can be a huge driver of traffic.
Build an Email List
Name one small business owner who has succeeded without having an email list? Email addresses of your visitors and potential clients can be a strategic tool in your arsenal. This will help you deliver updates, information, and new content regularly right into their mailboxes.
Even if they ignore them, your blog won’t go unnoticed. Have an email subscription form on your blog and get the visitors to sign up for the Newsletter in order to build your email list.
Focus on your site visitors–not yourself!
Although, no one-size-fits-all strategy that you can follow to increase your online sales fast, but there is one golden rule of online marketing. Focus on your target audience and not yourself.
While developing the content your main goal should be to offer value to the reader instead of driving sales. Ask yourself, “What’s in it for my readers?” If you are able to answer this question, all your digital marketing endeavors will soon reap results.