Google My Business allows your listing to appears right when people are searching for your business or businesses like yours on Google Search or Maps.
Google My Business makes it easy to create and update your listing - so you can stand out, and bring customers in, best of all... it's free!
4. Use website builders
It's never been easier to build a website with tools like Wix, Squarespace, Shopify and the advances of Wordpress.
These website builders have advanced so much over the past few years to a point now where you don't have to be a web developer.
If you don't have the time to get everything setup from the concept, logo, layout, web copy, pictures and strategy then hire an experienced digital marketing agency to help you with your website.
5. Differentiate your products and services
Really take the time to understand who your customer are and why they want to buy your products and services compared to someone else.
You may think you know your customer but you have to literally write this out and do the research to define your customer personas, define what problems they are trying to solve and how your products and services will succeed while others have failed.
When a potential customer realizes they have a problem they will start their search on the Internet.
They don't know what the solution is yet, but they are aware of the problem and will start to do brand research.
At this stage, focus on your solution to the problem with your products and services.
This is the start of the trust gauge between you and your customer, which is at zero to start.
The very best customer service will differentiate you and your competition.
The key thing is that you want your customer to trust you, to validate their purchase decision, buy again from you and be your biggest fan.
Consider doing a user experience survey with your customers this year to understand why they are buying from you and what you could be doing better for continuous improvement.
By 2020, customer experience will overtake price and product as the key brand differentiator.
6. Use free tools from Google
There are plenty of free tools from Google that will help you manage your website performance and reporting, starting with Google Analytics which is essential to measure key SEO metrics like website traffic, conversions and revenue.
Verify your website inside Google Search Console which will let Google know your website is out there, view indexing status, search queries, crawls and penalties.
Increase your local search presence with local listing citations so your business will be found where your customers are looking.
Simply put, a business’s correct contact information needs to be available where people are looking.
Additionally, business listing citation volume and accuracy is a major factor that contributes to a local businesses organic search ranking.
There are hundreds of sites where listings appear.
Listing Builder gives a local business the power to create, fix, and protect in a few simple steps.
10. Enhance your reputation online
Reviews are critical for online success, but generating and managing them is hard work.
With Reputation Management, you can solicit feedback from customers, both online and in-store, find out what your customers like best and where you can improve and spread positive reviews throughout social media.
Whether it’s a five-star filter change or a one-star root canal, Reputation Management retrieves ratings and comments from all of the biggest review sites, as well as dozens of industry-specific sources.
11. Leverage email marketing
Email Marketing is still the most effective way to engage with your customers, let them know what's new and grow your business organically.
Email is not dead, it's still alive.
The best thing is it's easy to get started with tools like MailChimp, that can be integrated with your online accounting app like Quickbooks.
There is a free option with MailChimp if you have 2000 customers or less.
If you don't have time to do the email marketing yourself, you can assign an agency within MailChimp and have them do the email marketing for you.
12. Setup a chatbot
Human touch chatbots are new way to provide both automated and personalized services to your customers.
They offer a cognitive, conversational self-service experience that can instantly provide answers, schedule appointments, directions, business hours and drive customer reviews.
You can easily customize your chatbot to fit your specific business needs, provide custom content and match your business brand.
Additionally, you can monitor each chatbot conversation and seamlessly transfer conversations to a live support person at any time.
I hope this helps you out with your small business marketing efforts, If you have any questions regarding this blog post contact us at Blackfish Digital Studio.