Google My Business is your #1 tool as a small business owner connecting Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application.
This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online.
If you are not a local business, Google My Business is still beneficial as it provides a user-friendly page that allows managers to create content, interact with customers, and track Google Analytics. Let’s get started!
Select or create the Google account you want to use and sign in.
Search for your business in the prompted area by name and address.
Once you have found or created your correct business location and type, click on it.
Google will now create your Google + page with your address you inputted. Check “I am authorized to manage this business” and click continue.
Congrats! You now have a Google My Business account setup for your business!
2. Setup Your Business Information
Once you've logged in, you'll have a nice dashboard to organize information on your website and view insight into how your business is doing.
You'll want to edit your company information to reflect the services or products you offer, verify location, hours of operation, special hours.
3. Upload Photos
You also want to upload photos of your business that reflect your interior, exterior, cover photo and your logo. This will show when potential customers are searching for your business.
4. Add Posts
There are some new features with Google My Business that are really handy now. Posts are offers, sales or events you can add to your business that will be shown when potential customers are searching for your business. Make sure you add posts and add new posts so your profile doesn't get stale.
5. Turn on Messages
And you can chat with your customers! Yes. Much like Facebook Messenger. When you enter in your mobile phone number, you will be sent SMS when customers message you.
6. Manage Reviews
Your online reputation is essential, customers can provide reviews online that will be shown with your business. It's important to respond to those reviews. With Google My Business, you can respond and thank customers for their feedback.
7. View Insight
Probably the most powerful tool within Google My Business is the insight you can view. You will see how customers searched for your business, where customers view your business on Google, customer actions, phone calls, post interactions and photo views.
The end result setting up your Google My Business details is a business profile that is professional, user friendly and a conversion tool to bring in new customers. More importantly, this is an important step with local search giving you a leg up over your competitors.
Blackfish Digital Studio is a digital agency based in Calgary, AB. We connect business and customers using digital marketing and technology. If you need any help setting up Google My Business, get more online reviews and grow your business contact us here at Blackfish!